Higher Education demands a level of dedication to a market that has several audiences at once. By studying what engages faculty, staff, and students, we created materials to promote STEM careers.
We selected a classic illustration by John Tenniel for a youthful feel and made STEM-themed modifications so that the illustration included a NDSU button, chalk board with equations, and laptop among other items.
Setting the hierarchy of the information; Sketching and planning
Iterations of sketches with different STEM and NDSU-themed elements
For 2016, we updated the graphic to an illustration by William Wallace Denslow to maintain consistency with the previous year's theme while freshening up the appearance through color and new custom STEM and NDSU-themed elements including a bison in place of the Cowardly Lion.
Final printed posters for 2016
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