The godoo mobile app campaign was split into two targeted groups; (1.) youth under 18 years of age and (2.) their parents. Fargo-Moorhead parks became the central focus of
the collateral in which the parents were the target. In addition to the park imagery,
the corresponding copy lead with "A new App to Find Places in Fargo-Moorhead!"
which kept the messaging very direct.
The other version, targeted to Fargo-Moorhead youth, focused on expressions, or feelings, by utilizing illustrated characters in place of youth identities. Along with character utilization, an emphasis was placed on the hashtag instead of the more literal new app announcement.
The #GODOSOMETHING split campaign carried into posters and postcards
to be used for event promotions.
to be used for event promotions.
